Fast or Frivolous 2018: How has the brand evolved its channel strategy between wholesale, owned retail and most recently ecommerce to drive global, sustainable growth?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


The Grinds: Sweetgreen aims for $1 billion valuation; Shopify courts larger vendors; Banana Republic launches Cos Bar shop-in-shop; End Clothing, The Line invent the new department store

Sweetgreen aims to become a $1 billion salad empire, but will have to scale sustainably to maintain its image. What happened Sweetgreen, the fast-casual salad chain founded in 2007, has grown to approximately 90 locations across California,…


The Grinds: Pinterest strives to make pins more shoppable, Sunday Riley receives criticism for fake reviews, RSE Ventures is creating an empire, Patagonia gets political

Pinterest strives to make pins more shoppable, and its advertising business more profitable. What happened Pinterest users that click on a home- or style-related pin—that is, an image with a description and link to the original online source, the…


Marketing a social mission: The complexities of Nike and Citibank’s socially-minded campaigns

In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability,…


PrimeTime: Amazon launched Amazon Advertising, plans to open Amazon Go in New York; J.Crew will sell J.Crew Mercantile on Amazon, Amazon’s smaller vendors are beginning to divert products to other ecommerce platforms

The latest news on everything Amazon   Amazon launched Amazon Advertising, replacing Amazon Marketing Services, though the products and services offered remain the same. The rebrand emerges at a time when Amazon’s advertising business is…


Nike, Disney and the shift to a direct-to-consumer business

While the emergency of direct-to-consumer brands has been well—if not overly—chronicled, people have paid less attention to wholesale-driven businesses shifting to direct-to-consumer. These changes are occurring across many industries, but consumer…


Business of Fashion: 6 Reasons Luxury Brands Should Embrace the Resale Market

Press commentary on the relationship between luxury brands and the secondary market and the benefits resellers can provide heritage companies.


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


The Grinds: JCPenney launches Fanatics shop-in-shops, Honest Company raises $200 million, Wish brings the dollar store online, Walmart opens ModCloth stores

JCPenney banks on shop-in-shops, this time with digitally-native sports manufacturer and retailer Fanatics. What happened JCPenney launched Fanatics shop-in-shops in 350 of its locations, and plans to open 300 more by the end of the summer. Each…


Beyond marketing: How Bonobos, Lush, Sephora and Nike are attempting to ingrain inclusive values into their business models

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


The many sides to plus-size: Good American, Reformation and Dia & Co.’s attempts to reach an underserved market

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


The Grinds: JAB expands its food and beverage empire, The NFL and Nike team up with Fanatics, Tiffany & Co. revives its retail, SoulCycle makes U-turn from IPO

JAB expands its food and beverage empire with Pret a Manger while Nestlé sheds U.S. candy brands. What happened JAB Holding Company, which owns food and beverage brands including Peet’s Coffee & Tea, Panera Bread Co., Keurig Green Mountain and…


Cop & Flip: Sneakerheads and the secondary market furthered sneaker culture, using brands like Nike as a vehicle for growth

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Remixed: Hip hop creates culture you can wear, from streetwear to sneakerheads

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


It takes decades to build a meaningful brand—and minutes to destroy it

In a previous edition of The Filter, we presented the concept that Brand and The Brand are two different entities. We defined Brand as “the accumulation of all of a company’s actions to make something meaningful and memorable” and we defined The…


Big brands need to unbundle themselves if they want to survive

Gap, Ralph Lauren, Abercrombie and Fitch, J.Crew and Aeropostale have thousands of people on staff, hundreds of retail stores, and complex global supply chains. But having largely failed to deliver shoppers better products, inspiring brands and…


The Grinds: Fast-fashion full-price sales fall, Amazon expands Amazon Go, Younique raises Coty’s profitability, Adidas’ Speedfactory innovates the supply chain, ABC Carpet & Home sells top floors as office space

Fast-fashion retailers are seeing falling full-price sales, led by H&M and more recently, Zara. To-the-point analysis about one of the five important stories from the week.   What happened Analysts were already concerned with Zara’s…


The Exclusive Product and Collab Report

In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously…


Dear Nike: One Thing I Would Do

When I was growing up in suburban New York, almost every kid in middle and elementary school wore Nikes. It wasn’t up for debate—of course you were going to buy a pair of Nikes, and after that another pair, and after that yet another pair. But…


The Niche Audience Report

Even the most seemingly revolutionary products can fail without an engaged audience. According to Harvard Business Review, American families repeatedly buy the same 150 items for their household needs. Getting shoppers to consider a new product is…