The Grinds: Disney and Muji launch immersive experiences, Aday grows “wear-testers” program, Peloton acquires Neurotic Media, WeWork debuts retail market

Disney brings Star Wars to Hollywood Studios and Muji opens more hotels, inviting visitors to live in their brands. What happened A little over a month after debuting Toy Story Land at Hollywood Studios Park, Disney is bringing Star Wars: Galaxy’s…


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


The Grinds: JAB expands its food and beverage empire, The NFL and Nike team up with Fanatics, Tiffany & Co. revives its retail, SoulCycle makes U-turn from IPO

JAB expands its food and beverage empire with Pret a Manger while Nestlé sheds U.S. candy brands. What happened JAB Holding Company, which owns food and beverage brands including Peet’s Coffee & Tea, Panera Bread Co., Keurig Green Mountain and…


Dear Peloton: One Thing I Would Do

Right now, this data lives on each rider’s bike and on your servers, but, like the stationary bike, it never leaves home. That could drastically change if you created a personalized, data-driven apparel program where riders could order products that…


Building Bulletproof Brands — Part III: How networks and tokens could reshape the economics of physical goods brands

Part I of this series looked at the changing landscape of brand longevity and how the traditional formulas that used to make brands defensible are now obsolete. Part II proposed a new formula that harnesses networks as the only defensible moat…


Building Bulletproof Brands — Part II: Networks are the strongest moats for consumer goods brands

Part I explored how the internet fundamentally changed the playbook for building durable physical goods brands. Before the internet, mastering product, brand, distribution—signified as (product + brand + distribution)—was enough to make a brand…