All for one or one for all? How brands and retailers are embracing inclusivity

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


How to promote and indoctrinate inclusivity into your brand

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Trading up or down: Ulta Beauty and Stitch Fix appeal to ever-growing consumer markets by giving customers a choice

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


The many sides to plus-size: Good American, Reformation and Dia & Co.’s attempts to reach an underserved market

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


The Niche Paradox: The difference between underserved and niche markets

While many of the newest crop of digitally-native, direct-to-consumer brands attempt to democratize luxury in one way or another, they still overwhelmingly attend to young professionals in urban centers like New York, Los Angeles and San Francisco.…


Trend Trailblazers — with Mariah Chase of Eloquii

#57. Eloquii is turning into the destination for on-trend plus-size fashion. We talk with CEO Mariah Chase, who has led Eloquii along with members of its original team since The Limited shut it down. Together, they have revitalized the company as it…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


The Plus Size Opportunity

There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over…


Reinventing Plus Size from the Ground Up — with Nadia Boujarwah of Dia&Co

Nadia Boujarwah co-founded the styling service Dia&Co in 2014, but the idea for the company began with an experience Boujarwah had while growing up. "I have distinct and formative memories of what it felt like to shop in larger sizes. I think…