Digiday: ‘A giant billboard for the company’: How digitally-native brands negotiate wholesale partnerships
Press commentary on how digitally-native brands are strategically striking wholesale partnerships.
Glossy: In push to become retailers, fashion brands undergoing internal overhauls
Press commentary on the shift more brands are making to prioritize direct-to-consumer channels over wholesale ones.
Marketing a social mission: The complexities of Nike and Citibank’s socially-minded campaigns
In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability,…
Glossy: ‘A warning sign’: Why Henri Bendel lost its way in the changing retail world
Press commentary on the closure of legacy retailer Henri Bendel.
“The product speaks for itself”
The idea of a product speaking for itself—and The Row following this creed—falls apart upon closer inspection. The purest form of letting “clothes speak for themselves” would be to just put the clothes on a rack on the street in Soho and let them…
Glossy: How Kendra Scott became a $1 billion business built on direct retail
Press commentary on brands' navigation between wholesale and direct-to-consumer channels.
InvestorPlace: Forget $1 Trillion, AMZN Will Hit $2 Trillion by This Date
Press commentary on the nature of Amazon's business.
Business of Fashion: 6 Reasons Luxury Brands Should Embrace the Resale Market
Press commentary on the relationship between luxury brands and the secondary market and the benefits resellers can provide heritage companies.
Glossy: How Nordstrom changed its merchandising strategy for the DTC brand era
Press commentary on partnerships between direct-to-consumer brands and traditional wholesale retailers.
Glossy: The forces working against contemporary fashion
Press commentary on the consolidation of the luxury industry and what this means for mid-tier brands.
At the whim of a buyer
People have been selling things since the beginning of time. A transaction between two people or businesses is nothing new. More recently, the nature, context and demands of the transaction have changed. Deals can be more complex, take longer, and…
Press is like crack and how fashion brands can stay off it
The fashion world looks at press as the holy grail. The common wisdom is that press is the best way to build a company and brand. The thinking is often along the lines of: If only we get press on this will the brand take off and we'll make a…