At the whim of a buyer

People have been selling things since the beginning of time. A transaction between two people or businesses is nothing new. More recently, the nature, context and demands of the transaction have changed. Deals can be more complex, take longer, and…


Press is like crack and how fashion brands can stay off it

The fashion world looks at press as the holy grail. The common wisdom is that press is the best way to build a company and brand. The thinking is often along the lines of: If only we get press on this will the brand take off and we'll make a…