If people are price-sensitive to ethical products, then redefine the pricing scheme

Liz Pape, the founder of Elizabeth Suzann, a direct to consumer brand based in Nashville, recently wrote a thorough post about the complexity of making ethical clothing and running a successful business in a time where consumers are increasingly…


Amazon’s success phasing out list pricing is exactly where JCPenney failed

There's an article in the New York Times entitled Amazon Is Quietly Eliminating List Prices. List prices, or manufacturer suggested retail price (MSRP), serve two main purposes. First, it's illegal for a company that sells goods to a distributor or…