PrimeTime: Amazon’s private-label apparel brands grow, but don’t sell, “Online Stores” business decelerates; Amazon launches new benefits for Business Prime, debuts two private-label home goods brands; Walmart opens tech-driven store to compete with Amazon

The latest news on everything Amazon   Apparel brands account for 88% of Amazon’s private labels, but only 1% of private-label sales, according to a report by Jungle Scout, an Amazon Product Finder and Research Tool. Largely womenswear,…


PrimeTime: Amazon expands brick-and-mortar footprint, erases Instacart branding at Whole Foods, receives criticism for its Vine program

The latest news on everything Amazon   Amazon now operates approximately 629 brick-and-mortar stores, which includes Amazon Books, Amazon Go, Whole Foods and Treasure Trucks. The Whole Foods acquisition alone added 480 retail locations to…


PrimeTime: Amazon grows its private-label and exclusive offering, will have to pay higher USPS prices, patented new Alexa technology; Twitch live sportscasting increases viewer engagement, Amazon Fashion will launch pop-up, Amazon Air debuts new CA location

The latest news on everything Amazon   As Amazon continues to grow its private-label and exclusive brand offering, it is finding success in the diaper and health categories. Sales have tripled since Amazon launched the exclusive diaper…


Revolve says it’s the anti-Amazon, but runs on the same fuel

Revolve, the digital retailer founded in 2003, recently filed to go public. Some would be surprised to know that the company has been around for 15 years, but still seems relevant today. The retailer’s S-1 filing reveals a large amount of…


PrimeTime: Amazon turbo-charges its private-label empire, terminates Instant Pickup, will bring 4-Star to Berkeley, will launch a free, ad-supported TV service; Stitch Fix saw stock price dip since Amazon Scout launched

The latest news on everything Amazon   Amazon is turbo-charging its private-label empire, launching new brands and debuting an accelerator program for third-party sellers to sell exclusively on Amazon. The company’s private-label business…


The Grinds: Walgreens partners with Birchbox, Grocery stores rethink their blueprints, Rotarity merges the rental model with streetwear, Netflix purchases studio

Walgreens refreshes its beauty aisle with Birchbox partnership, but it’s not the only mass retailer to embrace cosmetics. What happened Walgreens is launching a pilot partnership program with the online subscription beauty service Birchbox both…


The Grinds: Brands diversify ad spend; Nordstrom launches influencer-driven, private-label brand; Gap will debut men’s activewear brand; Bumble goes into beauty

Billboards, stickers and other non-traditional ads grow in popularity as more brands diversify. What happened “Out of home” advertising—billboards, ads on public transportation and in other public venues like sports stadiums—now comprise 7% of…


The Grinds: Walmart is incubating an Everlane-like private label, CVS embraces K-beauty, Equinox turns to employees for brand promotion, Van Leeuwen raises minority investment

Walmart is incubating an Everlane-like private-label brand—should Everlane worry? What happened Walmart’s new brand is allegedly inspired by Everlane—the minimalist “essentials” brand for women’s apparel and accessories—but will aim to reel in…


PrimeTime: Amazon is using 3D body scanning to collect data to grow its apparel business, halted its expansion in Seattle, added a children’s book subscription to Prime, launched a new private-label pet brand called Wag

The latest news on everything Amazon   As its apparel retail business grows, Amazon’s 3D body scanning department will collect data on how body size and shape changes over time. The company acquired a startup called Body Labs in 2017 that…


PrimeTime: Amazon will sell an Echo Dot for kids, raise its annual Prime membership fee, stream Thursday Night Football, double its credit line, sell Chico’s apparel; Amazon is attempting to win over HQ2 finalists and growing its retail business with profits from AWS and advertising; Private equity firms want to consolidate top Amazon sellers

The latest news on everything Amazon   Amazon will begin selling the Echo Dot Kids Edition in May 2018—a smaller device with a protective case, two-year warranty, and a year of the FreeTime Unlimited Family Plan, including child-oriented…


PrimeTime: Amazon Key delivers to cars; Walmart’s online grocery program improvements are paying off; Amazon gives Best Buy exclusive rights to sell Fire TVs, inked live video game deal with the NBA, may surpass Walmart as top U.S. apparel retailer; Home Depot amps up tech team to compete with Amazon

The latest news on everything Amazon   Amazon Key now delivers packages to customers’ cars—an additional service to the Key program, which also drops off packages inside of Prime Members’ homes with the help of an internet-connected door…


PrimeTime: Amazon expands Prime Wardrobe, braces itself for new state taxes, outpaces Best Buy as top electronics retailer; Amazon Echo partners with home builders; Amazon Fuse will expand the company’s media ecosystem; Walmart may buy stake in Flipkart

The latest news on everything Amazon   Amazon will allow more Prime members to access the Prime Wardrobe program, which lets shoppers try on clothes before paying for them. Prime Wardrobe—which has yet to officially launch and serves…


PrimeTime: Amazon grows its private-label presence; U.S. warehouses unfit for ecommerce fulfillment; Amazon wants Alexa to compete with Venmo; Walmart continues to compete with Amazon via price matching, pickup kiosks and healthcare; Amazon’s R&D expenses surpass those of all other U.S. companies

The latest news on everything Amazon   Amazon now has over 70 active private-label brands on its platform. The majority of these brands emerged in 2017, though the company began testing its private-label products in 2009. These brands and…


The Grinds: Target opens small-format stores, BuzzFeed adds new beauty and style vertical, JAB Holding Company conquers coffee, Glossier launches new pop-up

Target is the latest mass retailer to open small-format stores, whose focus on private label could help it provide even more differentiated products. To-the-point analysis about one of the five important stories from the week.  …


The Grinds: Beauty Pie’s pricing strategy, Amazon’s aesthetic, Target’s holiday sales, Amazon’s beauty business, Aural advertising increases

Beauty Pie, the membership-based beauty retailer sees success with its unconventional pricing strategy To-the-point analysis about one of the five important stories from the week.   Why it’s interesting Beauty Pie was started…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


The Private Label Report

In the 19th century, merchants in the mail-order and wholesale business introduced their own private-label products. The goal was to provide valuable and cheaper alternatives to premium-priced national brands, who significantly marked up their…


Decoding Amazon’s Fashion Ambitions

Getting consumers to buy luxury products on Amazon.com is just one small piece of a much wider strategy to disrupt the fashion industry like never before. This article originally appears in the Business of Fashion.