Social enterprises: Reformation, the Renewal Workshop and Apple help consumers buy better

In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability,…


The Grinds: Reformation inks wholesale deal with Nordstrom, H&M opens off-price store Afound, J.Crew plans a fall relaunch, Rent the Runway introduces maternity

Reformation expands its brick-and-mortar footprint with a new wholesale deal at Nordstrom. What happened Reformation, which sells eco-conscious clothing online and at its 11 stores, will sell at Nordstrom, both on the department store’s site and at…


The many sides to plus-size: Good American, Reformation and Dia & Co.’s attempts to reach an underserved market

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Dear Reformation: One Thing I Would Do

It’s been exciting to watch Reformation’s rise, which has proved that high-quality, tasteful clothing can be made and marketed with sustainability at the forefront. Few companies can claim this, let alone at Reformation’s scale. But what comes next?…