Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


Squad Goals — with Brian Watkins of Rep the Squad

On the 65th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Brian Watkins, the co-founder and CEO of Rep the Squad, which lets passionate sports fans rent any jersey they want, giving them…


The Rental Economy Report

The move towards sharing and using instead of direct ownership is often called the Sharing Economy. People are increasingly comfortable using items that others have used before. Specifically for younger populations, owning seems like an expensive…


Renting Out Your Underutilized Clothing — with Lona Alia of Style Lend

After traveling to a base camp on the slopes of Mount Everest, Lona Alia had an epiphany about how the fundamentals of the fashion industry.  “I traveled with only one piece of luggage, which was very small, for four months,” Alia said. “I…