Rent The Runway and the gift and curse of returns

Returns have always been a gift and a curse for ecommerce. To onlookers, they signify the shortcomings of the online shopping experience for consumers: the inability to try things on, to see items as they are in real life. Ecommerce can also…


The Grinds: Walgreens partners with Birchbox, Grocery stores rethink their blueprints, Rotarity merges the rental model with streetwear, Netflix purchases studio

Walgreens refreshes its beauty aisle with Birchbox partnership, but it’s not the only mass retailer to embrace cosmetics. What happened Walgreens is launching a pilot partnership program with the online subscription beauty service Birchbox both…


Dear Rent The Runway: One Thing I Would Do

It has been very exciting to watch Rent The Runway usher in a new model of clothing consumption—one of the first that puts sustainability at the forefront. The company has continued to scale in the face of many skeptics, and your customers have led…


The Grinds: Reformation inks wholesale deal with Nordstrom, H&M opens off-price store Afound, J.Crew plans a fall relaunch, Rent the Runway introduces maternity

Reformation expands its brick-and-mortar footprint with a new wholesale deal at Nordstrom. What happened Reformation, which sells eco-conscious clothing online and at its 11 stores, will sell at Nordstrom, both on the department store’s site and at…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


Squad Goals — with Brian Watkins of Rep the Squad

On the 65th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Brian Watkins, the co-founder and CEO of Rep the Squad, which lets passionate sports fans rent any jersey they want, giving them…


The Rental Economy Report

The move towards sharing and using instead of direct ownership is often called the Sharing Economy. People are increasingly comfortable using items that others have used before. Specifically for younger populations, owning seems like an expensive…


Renting Out Your Underutilized Clothing — with Lona Alia of Style Lend

After traveling to a base camp on the slopes of Mount Everest, Lona Alia had an epiphany about how the fundamentals of the fashion industry.  “I traveled with only one piece of luggage, which was very small, for four months,” Alia said. “I…