Why invest in Supreme when its secondary market is more valuable?

This week the Carlyle Group, a big private equity firm, bought a stake in the one-of-a-kind brand Supreme for $500 million, valuing it at over $1 billion, making it the most valuable privately-held streetwear brand. Industry sources…


Direct to consumer brands vs commodities: who will prevail?

A few weeks ago, Dave Ambrose tweeted out the above image showing an Away suitcase and an Amazon Basics replica side-by-side. The Away bag costs $295 and the Amazon Basics one is $89.99. Away is one of the current darlings of the direct to consumer…


Amazon and Absolutism

I've always been fascinated and perplexed by the rhetoric that brands use when talking about Amazon. It's usually a combination of uncertainty, confusion and absolutism. Most of this, understandably, comes from fear. As every day passes, the saying…