Cop & Flip: Sneakerheads and the secondary market furthered sneaker culture, using brands like Nike as a vehicle for growth

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Remixed: Hip hop creates culture you can wear, from streetwear to sneakerheads

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Dear Nike: One Thing I Would Do

When I was growing up in suburban New York, almost every kid in middle and elementary school wore Nikes. It wasn’t up for debate—of course you were going to buy a pair of Nikes, and after that another pair, and after that yet another pair. But…