Dear GREATS: One Thing I Would Do

While GREATS is very much a blank canvas, both in terms of the products and the brand, it’s less clear how this can serve new and existing customers—how they can make this blank canvas their own. Bridging this gap will help the brand grow in more…


Shoes and SKUs — with Jodie Fox of Shoes of Prey

On the 49th episode of the Loose Threads Podcast, a show about the new consumer economy, I talk with Jodie Fox, a co-founder of Shoes of Prey, a company that allows women to custom design their own shoes and get them delivered in two weeks. Jodie…