PrimeTime: Amazon partners with Snapchat on visual product search feature, uses Prime Day to highlight private labels, plans to launch holiday toy catalog, announces Delivery Service Partners program, acquires PillPack

The latest news on everything Amazon   Amazon is partnering with Snapchat on a visual product search that will live inside the social media app. The feature will allow users to identify songs, products and barcodes with the help of Shazam…


Companies are staying private and unprofitable for longer. Is Wall Street the answer?

There are three main ways for startups that raise money to return it to their investors. First, they can stay independent and just exist as private, hopefully profitable companies. Second, they can sell to an acquirer and be part of a larger…


The Live Video Report

Social media is an increasingly important channel for brands and retailers to nurture customer relations and attract a broader consumer base, particularly as mobile devices flourish. The ascent of social media has also catalyzed the expansion of…


The Gifting and Holiday Shopping Report

Although gift-giving is a global tradition that has been around for centuries, the practice has changed drastically since the 1800s—from a meaningful exchange of valuable goods to a commercially-driven social obligation centered around popular…


The Customer Acquisition Report

Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While…


Hype vs discovery: lessons from the Spectacles rollout

The world is full of hype. Hype starts as a whisper, then turns into a growing thunder, finally transforming into all out hysteria. This chain of events can apply to anything. A new brand, the latest sneaker drop, "Hamilton." The problem,…