Retail as entertainment, entertainment as retail: How commerce and culture are merging in an on-demand world

With the explosion of experience-based retail, brands, retailers and real estate professionals are at a crossroads—even those that work in the music and entertainment industries. Whereas at one time, the experience itself was enough to reel in…


How to capitalize on the intersection of commerce and culture in an on-demand world

Despite the prowess of the experience economy, even the brands, retailers and real estate professionals involved in the music, entertainment and sports industries are up against vast changes affecting their foot traffic and sales. Paradoxically,…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


Squad Goals — with Brian Watkins of Rep the Squad

On the 65th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Brian Watkins, the co-founder and CEO of Rep the Squad, which lets passionate sports fans rent any jersey they want, giving them…


Pivoting the Pro Shop — with Nik Bando of Bogeybox

There are a few different places you could kick off the Bogeybox story. Sure, it makes sense to start on the golf course, where founder Nik Bando fell in love with a sport closely associated with fashion, even though it doesn’t require a…