The Sales Associate and Stylist Report

Retailers are hurting, especially as shoppers buy more products online. But the role the sales associate plays into this receives less attention. As working in retail has developed from a career to a gig economy job, brands, retailers and customers…


The internet was supposed to eliminate sales associates. Then it revitalized them.

As online sales rapidly increase, Amazon takes a bigger piece of the ecommerce pie, voice commerce and virtual reality appear imminent and subscription models are revitalized, why do sales associates need to be part of the shopping journey at all?…


The Plus Size Opportunity

There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over…