strategy Archives – Loose Threads

Press

Footwear News: Is It a Waste of Money for Retailers to Invest in In-Store Experiences?

Reports

Medium of Exchange Part I | From Channel-Specific to Channel-Agnostic: How QVC and F+W Media stumbled with the rise of Amazon and the direct-to-consumer economy

Press

Digiday: Why bedding brand Buffy isn’t playing by the direct-to-consumer rules

Playbooks

The Fast or Frivolous 2018 Playbook: How to build a brand that stands the test of time

Press

Digiday: ‘A giant billboard for the company’: How digitally-native brands negotiate wholesale partnerships

The Archive

Push vs pull: helping customers discover the right products

The Archive,Getting Started

A data-driven blueprint for building a fashion brand