Push vs pull: helping customers discover the right products

I used to find a lot of my reading material on Twitter. I followed a bunch of media sites and writers, and as articles popped into my feed, I would read them or save them for later. I liked that this process was both immediate and direct; I felt…


A data-driven blueprint for building a fashion brand

The fashion world has always had a love affair for people who stick to their gut. "I just knew this would be a big seller." "I woke up one day and it popped into my head, and then we had the new It Bag." The problem is for every time someone says…