The Grinds: Lady Gaga adds to celebrity beauty boom, Emirates Airline goes luxe, Casper tests out nap store, Walmart opens ecommerce center

Lady Gaga adds Haus Beauty to the celebrity beauty boom. What happened Lady Gaga’s Haus Beauty has raised money from Lightspeed Venture Partners, the same investment firm that backed Jessica Alba’s Honest Company, Stitch Fix and Snap, Inc. The…


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


Dear Away: One Thing I Would Do

Away has built an impressive toolkit to help today’s travelers, no matter where they’re going or how they’re getting there. Your mission to improve the travel experience and its innumerable encumbrances has sparked a new group of consumers who turn…


Digitized: Away and Goop aim to be digital-first “lifestyle brands,” but they are still just product companies

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


Liveable Brands: Inside the companies that are entering the hospitality industry

Though many brands boast to be “lifestyle brands,” few are accomplishing the feat as successfully as the those taking on the hospitality industry. With their strong brand identities, West Elm, a furniture and home goods brand, and Equinox, a luxury…


Captive Retail: Inside the cruises and theme parks that are evolving retail to drive sales

As both destinations and experiences, Disney’s theme parks and cruise companies such as Starboard Cruise Services are focusing on experience-oriented retail. These companies often utilize radio-frequency identification (RFID) wristbands, which house…


Baggage Claim: Inside the airports and private aviation companies making air travel a shoppable and personalized event

Airports boast some of the most high density foot traffic each day—in 2017, an average of 213,668 flyers passed through London Heathrow each day, totalling 78 million over the course of the year. As mall foot traffic decreases, brands and retailers…


In Transit(ion): Inside the consumer brands that are capitalizing on the travel industry

As the experience economy grows—the travel and tourism industry now comprises one-tenth of global GDP—brands that sell travel-specific products are re-orienting themselves to be more than just consumer goods vendors. Whether a brand is building a…


Points of Departure: How brands, retailers and real estate developers are meeting customers on the go

The expansion of the experience economy has created a world in which shoppers are more interested in spending money on travel, events and other experiences than physical products. Social media is one of the main drivers amplifying this shift. But…


Dusting off the Luggage Industry — with Josh Udashkin of Raden

By his own admission, Josh Udashkin is not a samurai packer. The 33-year old Montreal native always checked a bag when traveling with footwear company Aldo, where Udashkin worked before founding the smart luggage company Raden in 2015. On…