The Commons: Inside the brands and retailers fostering communal events to become lifestyle companies

While the music, sports and movie theater industries all have built-in events, some brands and retailers are attempting to build their own. Both Outdoor Voices and Apple have launched programs and services that aim to gather a wide breadth of…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


Upgrades, Not Concessions: Inside the movie theaters rebranding their real estate and cinema experiences

Paradoxically, and despite the increasing relevance of experience-based consumerism, movie theaters are struggling in the face of the rising video streaming economy. Between 2016 and 2017, gross box office revenue declined from $11.38 billion to $11…


Vertical Touring: Inside the brands that are translating the concert and festival experience into fashion and beauty products

Today, album tours and merch are the biggest sources of income for artists, while music festivals like Coachella and Bonnaroo have morphed into widely shoppable events where brands and retailers come to showcase their most experience-driven retail.…


How to embed your company in the experience economy

As consumers increasingly spend on experiences, often at the expense of physical products, brands, retailers and real estate professionals must shift their priorities to stake out new relevance in this economy, whether they supplement an experience,…


Liveable Brands: Inside the companies that are entering the hospitality industry

Though many brands boast to be “lifestyle brands,” few are accomplishing the feat as successfully as the those taking on the hospitality industry. With their strong brand identities, West Elm, a furniture and home goods brand, and Equinox, a luxury…


Captive Retail: Inside the cruises and theme parks that are evolving retail to drive sales

As both destinations and experiences, Disney’s theme parks and cruise companies such as Starboard Cruise Services are focusing on experience-oriented retail. These companies often utilize radio-frequency identification (RFID) wristbands, which house…


Baggage Claim: Inside the airports and private aviation companies making air travel a shoppable and personalized event

Airports boast some of the most high density foot traffic each day—in 2017, an average of 213,668 flyers passed through London Heathrow each day, totalling 78 million over the course of the year. As mall foot traffic decreases, brands and retailers…


In Transit(ion): Inside the consumer brands that are capitalizing on the travel industry

As the experience economy grows—the travel and tourism industry now comprises one-tenth of global GDP—brands that sell travel-specific products are re-orienting themselves to be more than just consumer goods vendors. Whether a brand is building a…


Points of Departure: How brands, retailers and real estate developers are meeting customers on the go

The expansion of the experience economy has created a world in which shoppers are more interested in spending money on travel, events and other experiences than physical products. Social media is one of the main drivers amplifying this shift. But…


The Live Video Report

Social media is an increasingly important channel for brands and retailers to nurture customer relations and attract a broader consumer base, particularly as mobile devices flourish. The ascent of social media has also catalyzed the expansion of…