Marketing a social mission: The complexities of Nike and Citibank’s socially-minded campaigns

In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability,…


Companies are staying private and unprofitable for longer. Is Wall Street the answer?

There are three main ways for startups that raise money to return it to their investors. First, they can stay independent and just exist as private, hopefully profitable companies. Second, they can sell to an acquirer and be part of a larger…


The Grinds: Instacart may suffer from Walmart-Amazon food wars, Meghan Markle takes influencer marketing offline, Brookfield Ventures invests in tech-driven startups, Kering adapts to a changing luxury industry

In Walmart and Amazon’s food wars, Instacart may be the collateral damage. What happened Walmart continues to rev up its grocery operations at home and abroad. This week, the company announced that it will merge its grocery chain Asda with…


Game-Day Retail: Inside the sports brands and venues that are providing the products and services fans already want

Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans…


It takes decades to build a meaningful brand—and minutes to destroy it

In a previous edition of The Filter, we presented the concept that Brand and The Brand are two different entities. We defined Brand as “the accumulation of all of a company’s actions to make something meaningful and memorable” and we defined The…


The Rental Economy Report

The move towards sharing and using instead of direct ownership is often called the Sharing Economy. People are increasingly comfortable using items that others have used before. Specifically for younger populations, owning seems like an expensive…