Joy Bomb — with Natalie Mackey of Winky Lux

#73. Winky Lux is a quickly growing beauty brand built around accessible and fun products. We talk with co-founder Natalie Mackey, who started the company after realizing the mass market opportunity around drugstore-priced cosmetics that embody…


The Scale Series — Part I: How and why brands overscale

A person starts a business to grow it. The general goal is to earn some revenue, and then some more revenue, and then lots and lots of revenue, while being profitable along the way. The process of getting there is often called scaling the business,…