The Full Price Report

Discount-heavy pricing strategies create long-term cycles of dependence that lead to promotion-addicted shoppers and lowered profit-margins—companies end up repeatedly undercutting themselves. Brands and retailers, therefore, are looking for ways to…


The Gifting and Holiday Shopping Report

Although gift-giving is a global tradition that has been around for centuries, the practice has changed drastically since the 1800s—from a meaningful exchange of valuable goods to a commercially-driven social obligation centered around popular…


Offense vs defense: Amazon and Walmart’s diverging acquisition strategies

Walmart's acquisition spree in the consumer space has earned the company a lot of press recently. The speed of these acquisitions is a bet that buying companies, brands and talent is the only way for Walmart to catch up to Amazon, its biggest…


Amazon is a catalyst, not a middleman, in a direct to consumer world

This May, Amazon is holding a summit for consumer packaged goods (CPG) companies, according to Bloomberg. The goal is to convince CPG brands to rethink everything from manufacturing to packaging for the ecommerce-driven world we live in. Producing…