Fast or Frivolous 2018: How have rising digital marketing costs evolved the brand’s channel strategy?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


Fast or Frivolous 2018: How has the brand evolved its channel strategy between wholesale, owned retail and most recently ecommerce to drive global, sustainable growth?

Fast or Frivolous? How consumer brands are evolving, accelerating and evaporating, our flagship report from 2017, charted the rapid changes—but also continuity—that the internet brought to the consumer economy. Pre-internet, the playbook…


Digiday: ‘A giant billboard for the company’: How digitally-native brands negotiate wholesale partnerships

Press commentary on how digitally-native brands are strategically striking wholesale partnerships.


Gut Feel — with Tom Patterson of Tommy John

#92. Tommy John doesn’t take underwear too seriously, as long as it moves with you. We talk with co-founder Tom Patterson about starting a wholesale-driven men’s basic brand and later maneuvering into direct-to-consumer and physical retail—all…


Glossy: In push to become retailers, fashion brands undergoing internal overhauls

Press commentary on the shift more brands are making to prioritize direct-to-consumer channels over wholesale ones.


Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling

There’s no mystery as to why Ulta wants to sell Kylie’s products. She created one of the fastest growing beauty brands with very wide appeal and exposure, and her products sit at an accessible price point, aligning with Ulta’s audience. The deal…


Glossy: How Kendra Scott became a $1 billion business built on direct retail

Press commentary on brands' navigation between wholesale and direct-to-consumer channels.


Raising the Bar — with Rachel Winard of Soapwalla

#85. Soapwalla is raising the bar on clean skincare. We talk with founder Rachel Winard about staying true to her origins and growing her business organically, but not recklessly. The Loose Threads Podcast features in-depth discussions with leaders…


Nike, Disney and the shift to a direct-to-consumer business

While the emergency of direct-to-consumer brands has been well—if not overly—chronicled, people have paid less attention to wholesale-driven businesses shifting to direct-to-consumer. These changes are occurring across many industries, but consumer…


The Grinds: Walmart is incubating an Everlane-like private label, CVS embraces K-beauty, Equinox turns to employees for brand promotion, Van Leeuwen raises minority investment

Walmart is incubating an Everlane-like private-label brand—should Everlane worry? What happened Walmart’s new brand is allegedly inspired by Everlane—the minimalist “essentials” brand for women’s apparel and accessories—but will aim to reel in…


Glossy: How Nordstrom changed its merchandising strategy for the DTC brand era

Press commentary on partnerships between direct-to-consumer brands and traditional wholesale retailers.


Does Amazon understand customer experience more than most brands?

More than 50% of product searches now begin on Amazon. This week we wrote about how the company has won over consumers' wallets by prioritizing convenience and functionality over design—and what other brands should do about it.


Do DNVBs exist anymore? Revisiting the buzzword

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various…


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


The Grinds: Reformation inks wholesale deal with Nordstrom, H&M opens off-price store Afound, J.Crew plans a fall relaunch, Rent the Runway introduces maternity

Reformation expands its brick-and-mortar footprint with a new wholesale deal at Nordstrom. What happened Reformation, which sells eco-conscious clothing online and at its 11 stores, will sell at Nordstrom, both on the department store’s site and at…


The market of female empowerment: Bulletin and the Wing are growing a women’s network with different degrees of accessibility

Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that…


Joy Bomb — with Natalie Mackey of Winky Lux

#73. Winky Lux is a quickly growing beauty brand built around accessible and fun products. We talk with co-founder Natalie Mackey, who started the company after realizing the mass market opportunity around drugstore-priced cosmetics that embody…


The Grinds: Comme des Garçons names direct-to-consumer brand, Walmart and eBay personalize shopping, Saks and Barneys strive to stay relevant, Target adds new digital beauty services

Comme des Garçons launches CDG, taking on a new challenge: direct-to-consumer ecommerce. What happened In the lead up to the launch of CDG in July, Comme des Garçons is launching CDG Breaking News this May as a capsule collection teaser. The CDG…


The Grinds: Bulletin opens its third New York store, Aesop expands its retail footprint, Shopify moves offline, Walmart will sell Harry’s razors

Bulletin is opening its third New York store, continuing its quest to champion women in business. Bulletin, which began as an online magazine in 2014 featuring digitally-native women-led brands, will open its third flagship store in the historic…


Dear Entireworld: One Thing I Would Do

Building a traditional basics brand today is a somewhat futile quest, riddled with endless products and price deflation. The way to make it work, then, is to build a basics brand by not building a basics brand. The current manifestation of…


Globetrotting — with Sarah Nakintu of Kintu

#67. Kintu is an internationally inspired and produced handbag brand that works with artisans in Uganda and Kenya. We talk with Founder Sarah Nakintu about her impulse to create high-quality but aspirationally priced bags with a global image—a brand…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


Dusting off the Luggage Industry — with Josh Udashkin of Raden

By his own admission, Josh Udashkin is not a samurai packer. The 33-year old Montreal native always checked a bag when traveling with footwear company Aldo, where Udashkin worked before founding the smart luggage company Raden in 2015. On…


Pioneering Wholesale in a Direct to Consumer World — with Garrett Leight

On the 10th episode of the Loose Threads Podcast, I talk with Garrett Leight, the founder of his eponymous optical brand. We had an awesome talk about the founding story of Garrett Leight; the path towards building a wholesale-first brand in a…


Building the Future of Clothing and Unlocking Social Mobility — with Abe Burmeister of Outlier

On the seventh episode of the Loose Threads Podcast, I talk with Abe Burmeister, one of the founders of Outlier, a New York label that set out to build the future of clothing. What started as a brand aimed as casual urbanists who used bicycles as…


At the whim of a buyer

People have been selling things since the beginning of time. A transaction between two people or businesses is nothing new. More recently, the nature, context and demands of the transaction have changed. Deals can be more complex, take longer, and…


Vetements follow up: Kanye, staying in stores longer and selling online

The response to my piece on Vetements and the exaggerated death of wholesale has been really exciting. The piece's contrarian view clearly resonated. Even so, there are a few points I want to expand on. Adam Wray, from Fashion REDEF, sent me a nice…


Vetements and the exaggerated death of wholesale

There's a great piece in the Wall Street Journal called The Cult of Vetements, a detailed look at the Paris-based fashion brand that has, since 2014, been the talk of the industry. The piece goes into detail about the brand's pricing, production and…