Circle of Life — with Ariane Goldman of HATCH

#79. HATCH is a maternity brand that serves women before, during and after pregnancy. We talk with founder Ariane Goldman about creating apparel that celebrates fashion and comfort equally and how HATCH is forging a community for women in its retail…


Dear Rent The Runway: One Thing I Would Do

It has been very exciting to watch Rent The Runway usher in a new model of clothing consumption—one of the first that puts sustainability at the forefront. The company has continued to scale in the face of many skeptics, and your customers have led…


Word of mouth without a network effect is not a competitive advantage

In Building Bulletproof Brands, a Loose Threads series about how the internet destroyed traditional moats for physical goods brands but also created new ones, I wrote about how the power of word of mouth is not what many think. As new physical goods…