Is it possible to manufacture virality?

From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and…


The Grinds: Ipsy unveils members-only beauty ecommerce site, Boutique and vintage vendors turn to Instagram, Retailers invite brands to advertise with package inserts, MoviePass acquires Moviefone

Ipsy, queen of the beauty subscription box, unveils Shopper, a members-only, direct-to-consumer site. What happened Ipsy, a subscription service that began in 2011, sends members Glam Bags, which include a personalized bounty of five full- and/or…


The Grinds: Nike debuts training pop-up, Rimowa tries out direct-to-consumer, YouTube reacts to IGTV, SoulCycle embraces media

Nike’s training pop-up gives customers the tools to “Just Do It.” What happened Nike Plus members and those with the Nike Training Club app can now visit a training pop-up in Los Angeles until mid-August and workout with professional athletes.…


Cop & Flip: Sneakerheads and the secondary market furthered sneaker culture, using brands like Nike as a vehicle for growth

“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are…


PrimeTime: Amazon will sell an Echo Dot for kids, raise its annual Prime membership fee, stream Thursday Night Football, double its credit line, sell Chico’s apparel; Amazon is attempting to win over HQ2 finalists and growing its retail business with profits from AWS and advertising; Private equity firms want to consolidate top Amazon sellers

The latest news on everything Amazon   Amazon will begin selling the Echo Dot Kids Edition in May 2018—a smaller device with a protective case, two-year warranty, and a year of the FreeTime Unlimited Family Plan, including child-oriented…


PrimeTime: Whole Foods may offer discount to Prime members; Amazon Video falls behind Netflix, YouTube and Hulu; Amazon launches Home Assistants; Trump may seek to regulate Amazon; Amazon Spark is failing, Amazon is collecting state sales tax, but leaving out cities

The latest news on everything Amazon   Whole Foods may offer Prime members a 10% discount, based on signs advertising the offer were seen in the grocery chain’s flagship Austin store. Since the Amazon acquisition, benefits to Whole Foods…


The Live Video Report

Social media is an increasingly important channel for brands and retailers to nurture customer relations and attract a broader consumer base, particularly as mobile devices flourish. The ascent of social media has also catalyzed the expansion of…


The Customer Acquisition Report

Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While…