Themes

A collection of ongoing themes we’re investigating across all of our research. 

Retail

The role of physical retail remains a sales tool but is also evolving into a marketing tool, as brands experiment with both temporary and more permanent structures.

Nothing found.

Marketing and branding

Starting in 2011, the cost of digital marketing has risen exponentially, forcing brands to diversify their marketing mix and threatening the business of those that don’t.

With the rising costs of digital marketing, traditional offline marketing methods are back in vogue with the help of new technology such as digital billboards and programmatic direct mail.

Nothing found.

Legacy brands are sprinting to remake themselves for a new era, but various cultural gaps are hindering their success.

Nothing found.

Fundraising and holding companies

Billions of dollars of capital have flowed into digitally-native and direct-to-consumer brands, but only a fraction has been returned to investors.

Nothing found.

More companies are pivoting to become modern-day holding companies, but executing this vision remains a challenge.

Nothing found.

Digitally-native growth

Even the most powerful celebrities are hitting a digitally-native growth ceiling, illuminating the perils of growing online only.

Nothing found.

Brands are trying to form communities to foster growth, but doing this at scale remains channeling.

Nothing found.

Product and merchandising

Discounting remains addictive for brands and retailers with no signs of stopping.

Brands are becoming retailers and retailers are becoming brands as they aim to monetize their audiences and earn higher margins on their products.

Nothing found.

Amazon

Though Amazon continues to dominate ecommerce and logistics, brands are slowly warming up to the platform after years of resistance.

Nothing found.